Microsoft+Yahoo

Yes friends....after decade long hiccups the Microsoft and Yahoo deal has finally reached its climax on Thursday,18 Feb, 2010.Both the U.S. Department of Justice and the European Commission have signed off on the deal, they say, and the holy matrimony has all but begun.

  What is the Microsoft-Yahoo search deal?
In a nutshell, Microsoft and Yahoo decided to combine their search engine efforts in order to share resources and become more viable market competitors.Microsoft will power all the search technology on both Bing and Yahoo. Each site will continue to operate under its own identity; the search-powering switch will be purely under the hood.In exchange for Microsoft's search, Yahoo will handle the advertising -- some of it, anyway. The purple people will head up premium search ad sales for both sites. Microsoft will continue to run its own self-serve advertising and display advertising divisions.
The transition is expected to begin within a matter of days, but it'll be a while before everything's wrapped up. Microsoft and Yahoo anticipate having the search part of the switcheroo locked down by the end of 2010. The advertising adjustments are slated to be finished by early 2012.
The agreement pertains only to search; all other Microsoft and Yahoo Web products will remain independent and continue to operate normally.